Press Release

As a goodwill gesture to overseas Kenwood affiliate companies, Kenwood USA Corporation has offered its training and business development services from time to time. In late February, the Kenwood Training Department conducted its latest international training event, this time in New Delhi, India.

Scott Caswell, Senior Training Development Manager for Kenwood USA, said “We have been asked on numerous occasions to train sales and installation staff in many countries, Bali, Indonesia being our last event in 2010. This year’s event in New Delhi, India, was our best attended overseas event and was a huge success from every standpoint.”

The three-day event was carefully laid out to cover all mobile electronics business topics based on a six hour per day format. The first day covered sales, marketing and product training, while the second day was installation training that included three hours of class and five hours of hands-on work. “The first two days attracted about 75 employees from the Kenwood distributor in India,” said Caswell. “The last day covered system building, tuning and additional installation techniques, with good/better/best vehicle installations performed by the group. We had about 135 people attend the last day’s training and they were very responsive and excited to install these audio systems.”

Western Region Training Manager Kevin Ferry and Product Specialist Adam Ortiz traveled to New Delhi to conduct these meetings. Both were amazed by the India market, commenting that the market has a lot of room to grow.

“Price is still the key driver of sales in India,” commented Ferry. “This is common in most overseas markets, thus our goal in each of our International trainings is to include a section on sales techniques and how to add value to the business so that price is not the only competing factor. Our experiences overseas have helped to sharpen our U.S. training criteria and round out our program to include business-building skills.”

“I don’t know what part of the world we will be asked to train next,” said Caswell, “but I’m sure it will be fascinating and will help us to continually improve our overall training program.”