Press Release

Rockford Corporation will become the Reseller of Panasonic Car Electronics for North America through a partnership with Pana-Pacific. Rockford will offer two models starting at $99 and $139 beginning March 7, 2011. Additional models will follow in Q3 and Q4 of this year.

“Our goal is to provide a value to our dealers,” said Bill Jackson, president and CEO of Rockford Corporation. “They need a profitable, sheltered line of in-dash stereos that they can pair with our speakers, subwoofers, and amplifiers. Panasonic is a respected brand in the marketplace, and we’re excited to work with Pana-Pacific to bring audiophiles the very best.”

With Rockford’s infrastructure, they can deliver a complete service experience for their retailers. Rockford will provide all technical support and customer service as well as warranty service for the Panasonic products they offer.

These products will be sold through Rockford Corporation’s network of 12volt Specialty retailers as a compliment to Rockford Fosgate, Lightning Audio, Renegade and Brax/Helix. Dealers who are interested in adding Panasonic in-dash radios to their assortment should contact Rockford Corporation at (800) 366-2349.